Business blogging is an amazing marketing method that uses blogging to get your business more online visibility. A business blog is a kind of marketing channel working on the same conditions as social media, direct mail, email marketing, etc. The blog helps to support your business growth.
Business blogging benefits
For sure you are asking yourself the question why you should use blogging as a marketing strategy? Find the answers below!
1) You will get a lot more website traffic
Blogging helps to update pages and is an excellent opportunity for you to show up in search engines in order to drive traffic to your website with organic search. Social media are connected with blogging you can get discovered easily when you write a blog post. If you post on a blog then you have a bigger chance to drive traffic (remember your post can be shared many times). Use social media like Instagram, LinkedIn, Facebook, Pinterest to expose your business to a new audience that may not know you yet.
Blog content helps to keep your social media presence going. The strength of your social media is growing with blog content. It’s also driving new website visitors to your blog via your social channels.
2) Business blogging converts traffic into leads
When you achieve your main goal (all the traffic coming to your website through your blog) You have an opportunity to convert that traffic into leads.
After that think to add a lead-generating call-to-action to every blog post. This calls-to-action can be free ebooks, free white papers, free fact sheets, free webinars, free courses.
It works like that: visitor comes to your website, sees call-to-action for a free offer, then he clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information, when the visitor fills out the form, submits information, and receives the free offer. It’s so easy!
You should consider having call-to-action buttons on your business blog. But remember, not every reader of your blog will become a lead. However, you shouldn’t be worried about that as most people need contact with your brand multiple times before they engage with it.
3) Business blogging helps to establish authority
Try to create a business blog which will help answer your customer questions. Remember, to answer the most common questions customers have. If you will consistently creating content you can be sure to get an authority in your clients’ eyes and many more sales.
Posts written by people at your company are much more trustful. They encourage customers to come into the buying process because they trust what you have to say and you’ve helped them before. Doesn’t matter if they were interested in purchasing anything from you before.
If you face with specific questions that require in-depth explanation or a documented answer you can pull from an archive of blog posts. These blog posts help speed up the sales process and salesperson is more helpful to their prospect.
4) Business blogging drives long-term results
Imagine you sit down for some time to write and publish a blog post. Let’s say that blog post gets you 50 views and 10 leads. Next day you get another 50 views and 5 leads as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. Unfortunately, after a few days, most of the audience from that post dies down but you’ve netted 100 views and 15 leads.
Secondary benefits of business blogging
There are other reasons businesses might want to blog, but I think they’re smaller and stray from the core benefits of blogging.
You can use your business blogging to test out campaigns. It will help you to save money and time into their creation. Business blogs also become great outlets through with marketers which can communicate other PR-type important information like product releases or event information.
Business blogging has great side effects and benefits for your business. So, don’t waste your time and write your first blog article. To find more handy information check out our blog posts.