{"id":36153,"date":"2018-10-10T10:16:30","date_gmt":"2018-10-10T08:16:30","guid":{"rendered":"https:\/\/www.veonio.com\/?p=36153"},"modified":"2019-08-13T10:28:36","modified_gmt":"2019-08-13T08:28:36","slug":"testimonials-and-its-power","status":"publish","type":"post","link":"https:\/\/www.veonio.com\/insights\/testimonials-and-its-power","title":{"rendered":"Testimonials and Their Amazing Influence"},"content":{"rendered":"<p><strong>Did you know that positive testimonials are an excellent marketing tool to attract more customers? I want to explain what they are, convince you to start using them on your website, and show you how to display them to your advantage.<\/strong><\/p>\n<h3>Let\u2019s start with a short explanation: What are testimonials?<\/h3>\n<p>The word testimonial was noticed between 1375-1425, late Middle English word from Late Latin word testim\u014dni\u0101lis.\u00a0 It&#8217;s a written declaration certifying to a provided service, product quality, qualifications, or to the value, excellence, etc. It can be an email or written statement of recommendation given as an expression of esteem, admiration, or gratitude. It has strong legal connotations and means \u201cthe truth that has been confirmed and attested\u201d. Testimonials are written or spoken statements which clients can say about your company or services quality. Below you can find VEONIO examples of our clients&#8217; testimonials about our services:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-41296 size-full lazyload\" data-src=\"https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41.png\" alt=\"\" width=\"1200\" height=\"592\" data-srcset=\"https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41.png 1200w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-300x148.png 300w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-768x379.png 768w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-1024x505.png 1024w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-1080x532.png 1080w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-600x296.png 600w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-41296 size-full\" src=\"https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41.png\" alt=\"\" width=\"1200\" height=\"592\" srcset=\"https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41.png 1200w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-300x148.png 300w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-768x379.png 768w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-1024x505.png 1024w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-1080x532.png 1080w, https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Screenshot-2019-08-13-at-10.25.41-600x296.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/p>\n<p>This is a real proof that the service VEONIO provides is a good quality and clients are really happy working with us.<\/p>\n<h3>Importance Of Testimonials<\/h3>\n<p>Your clients are really smart and if they see there is something wrong they will leave your website and go to your competitors. Build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your profession.\u00a0So get to work and try to get testimonials!<\/p>\n<p>When you say the product or service you provide is good then prove it. The best way to prove your honesty is a testimonial which will confirm it. Imagine your tooth is hurting you and your dentist went abroad. Instead of panicking you open Google and search for the best dentist in your city or district. First what you will be searching for are opinions other. If the doctor has a bad reputation it&#8217;s obvious you won&#8217;t go there because you love your beautiful smile. You will choose the doctor with the best opinion so you can trust him. Now think how powerful is the influence of social voice.<\/p>\n<p>Now do everything to get as many testimonials (only positive of course) as you can\u00a0to attract customers and have way more sales. Prove you are the best in your niche putting those real emphatic testimonials on your website.<\/p>\n<h3><strong>The reasons why testimonials are so effective:<\/strong><\/h3>\n<ul>\n<li>Trust and reliability proved by community testimonials of your satisfied customers won&#8217;t let new clients have doubts about your products or services. Step forward and add all the positive testimonials before the questions and objections that fill the minds of your prospective buyers for you.<\/li>\n<li>It is a good opportunity to connect with your audience on an emotional level. Emotions impact their decision-making process by creating certain feelings.<\/li>\n<li>A good story is a perfect way to get customers attention. Of course, the story needs to be real! It&#8217;s strange but stories are scientifically proven to get into our brains in an unusual way, pulling into the plot.<\/li>\n<\/ul>\n<h3>There Are Some Catchy Ways To Convince Your Clients To Give Testimonials<\/h3>\n<p>It\u2019s simple!! You need to ask your clients for them. But, not everyone wants to give it to you. How to get positive, reliable, personal testimonials from your clients? Ask real people who have really used your products or services. I know, it&#8217;s not comfortable to ask customers for reviews and not everyone feels comfortable giving a testimonial. Give your customers a chance to use your product before you ask them for their verdict.<\/p>\n<h3>I\u2019ll Give You Some Examples Of How To Get Testimonials<\/h3>\n<ul>\n<li>\n<h4><strong>Newsletter<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Create a\u00a0newsletter that will be sent out to every customer one week after they make a purchase. That kind of email should include a simple question: what do they think about your products or services. Before you publish any testimonial remember to ask for their permission to publish it on your website.<br \/>\nDon&#8217;t you think it&#8217;s the best solution? You don&#8217;t have to ask each client individually and you won\u2019t have to think about the best timing. You don&#8217;t have to do almost anything. The emails will be sent automatically, and the testimonials will keep coming!<br \/>\nIf you maintain a newsletter and have a list of subscribers, you may also reach out to them asking for reviews.<br \/>\nIf you are not experienced with it, just Google \u201cemail automation\u201d and relevant results will come up. Or <a href=\"https:\/\/www.veonio.com\/contact\/\">contact us<\/a> and we will help you out.<\/p>\n<p>We recommend you following websites which will work for your email campaigns:<\/p>\n<ol>\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MailChimp\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">HubSpot<\/a><\/li>\n<li><a href=\"https:\/\/www.wix.com\/shoutout\/email-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">WixShoutOut<\/a><\/li>\n<li><a href=\"https:\/\/www.zoho.com\/campaigns\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Zoho Campaigns<\/a><\/li>\n<li><a href=\"https:\/\/elasticemail.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Elastic Email<\/a><\/li>\n<li><a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MailJet<\/a><\/li>\n<li><a href=\"https:\/\/www.benchmarkemail.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.sendinblue.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SendinBlue<\/a><\/li>\n<li><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MailerLite<\/a><\/li>\n<li><a href=\"https:\/\/nethunt.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NetHunt<\/a><\/li>\n<\/ol>\n<ul>\n<li>\n<h4><strong>Exchange it for free product or service<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Let me explain that it\u2019s not bribing your customers into giving you positive reviews. You give customers something for free and in return, they should give you a reliable testimonial.<\/p>\n<p>There are plenty of ways you can make this work. So, if you\u2019re just starting out your new company or you are a freelancer, you can offer your services for free or very cheaply. Next, you can ask them to give you a testimonial in return. Thanks to those positive testimonials your career should get a nice boost.<\/p>\n<ul>\n<li>\n<h4><strong>Ask for opinion<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>There is a big difference between asking your clients to write an official statement that will then be published. It&#8217;s much easier to ask them about their opinion. The explanation is very easy the opinion is easy to write with no commitment.<br \/>\nAsk an open question, for example: \u201cCould you tell me what you liked about our new service?\u201d. And when they answer you, simply ask them for approval to publish their response on your website.<\/p>\n<ul>\n<li>\n<h4><strong>Search for existing posts or messages<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Use inbox, Facebook or other social media. The chance you already have some testimonials is quite big. Remind yourself scrolling your inbox, Facebook posts or messages. You can possess many of them but you weren&#8217;t\u00a0aware of that. Testimonials that come from Facebook looking more authentic because everyone knows it is public. The thing must have been good for them to say it in public. Take a screenshot of the comment and simply add to your website (remember to ask for the permission).<\/p>\n<ul>\n<li>\n<h4><strong>Patiently wait for them<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>In the worst case, you can just wait for testimonials. And when you see someone says something nice or positive about your company and then take a screenshot of it.<\/p>\n<h3>Place Testimonials In a Right Place<\/h3>\n<p>Let&#8217;s say you already own some positive testimonials. To convince your customers about your product or service you need to place testimonial in a sneaky place.<br \/>\nTestimonials are there to dispel all doubts about your products or services that a client may have. Now, let\u2019s say you\u2019re offering awesome websites based on the Divi and WordPress. Your client really wants it but he is concerned if it&#8217;s not to difficult for him. He doesn&#8217;t know the Divi plugin but websites built and based on Divi are are really beautiful. That\u2019s where you swoop in with testimonials praising your excellent and prompt customer support and simplicity of Divi!<br \/>\nTo be more successful you have to try thinking like a customer, and address all doubts they may have about your services. Also, you\u2019ll have to find out at what point the doubts arise and which element of your sales page should be devoted to testimonials. You can try to do A\/B testing with various configurations or ask others opinion.<\/p>\n<h3>Present Testimonials In The Most Efficient Way<\/h3>\n<p>The way you display testimonials has a huge influence on how they are seen. <a href=\"https:\/\/www.divithemeexamples.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Divi<\/a> has a testimonial module which lets you display an image, text of the testimonial, and its author\u2019s name and occupation. There is also an option to customize it in Divi to achieve a nice effect. The module is clear and simple, and it shows at the first sight that it contains testimonials. Using photo in testimonial gives you more credibility. But the logo of the company which uses your services is as good as the photo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that positive testimonials are an excellent marketing tool to attract more customers? I want to explain what they are, convince you to start using them on your website, and show you how to display them to your advantage. Let\u2019s start with a short explanation: What are testimonials? The word testimonial was noticed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<strong>Did you know that positive testimonials are an excellent marketing tool to attract more customers? I want to explain what they are, convince you to start using them on your website, and show you how to display them to your advantage.<\/strong>\n<h3>Let\u2019s start with a short explanation: What are testimonials?<\/h3>\nThe word testimonial was noticed between 1375-1425, late Middle English word from Late Latin word testim\u014dni\u0101lis.\u00a0 It's a written declaration certifying to a provided service, product quality, qualifications, or to the value, excellence, etc. It can be an email or written statement of recommendation given as an expression of esteem, admiration, or gratitude. It has strong legal connotations and means \u201cthe truth that has been confirmed and attested\u201d. Testimonials are written or spoken statements which clients can say about your company or services quality. Below you can find VEONIO examples of our clients' testimonials about our services:\n\n<img class=\"alignnone wp-image-36155\" src=\"https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/RTB-Testimonial-300x61.jpg\" alt=\"Testimonials VEONIO\" width=\"689\" height=\"140\" \/><img class=\"alignnone wp-image-36154\" src=\"https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Moon-Zebra-Testimonials-300x57.jpg\" alt=\"Testimonials\" width=\"694\" height=\"132\" \/>\n\nThis is a real proof that the service VEONIO provides is a good quality and clients are really happy working with us.\n<h3>Importance Of Testimonials<\/h3>\nYour clients are really smart and if they see there is something wrong they will leave your website and go to your competitors. Build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your profession.\u00a0So get to work and try to get testimonials!\n\nWhen you say the product or service you provide is good then prove it. The best way to prove your honesty is a testimonial which will confirm it. Imagine your tooth is hurting you and your dentist went abroad. Instead of panicking you open Google and search for the best dentist in your city or district. First what you will be searching for are opinions other. If the doctor has a bad reputation it's obvious you won't go there because you love your beautiful smile. You will choose the doctor with the best opinion so you can trust him. Now think how powerful is the influence of social voice.\n\nNow do everything to get as many testimonials (only positive of course) as you can\u00a0to attract customers and have way more sales. Prove you are the best in your niche putting those real emphatic testimonials on your website.\n\n<strong>The reasons why testimonials are so effective:<\/strong>\n<ul>\n \t<li>Trust and reliability proved by community testimonials of your satisfied customers won't let new clients have doubts about your products or services. Step forward and add all the positive testimonials before the questions and objections that fill the minds of your prospective buyers for you.<\/li>\n \t<li>It is a good opportunity to connect with your audience on an emotional level. Emotions impact their decision-making process by creating certain feelings.<\/li>\n \t<li>A good story is a perfect way to get customers attention. Of course, the story needs to be real! It's strange but stories are scientifically proven to get into our brains in an unusual way, pulling into the plot.<\/li>\n<\/ul>\n<img class=\"alignnone wp-image-36156\" src=\"https:\/\/www.veonio.com\/wp-content\/uploads\/2018\/10\/Testimonials-300x125.jpg\" alt=\"Testimonials\" width=\"811\" height=\"338\" \/>\n<h3>There Are Some Catchy Ways To Convince Your Clients To Give Testimonials<\/h3>\nIt\u2019s simple!! You need to ask your clients for them. But, not everyone wants to give it to you. How to get positive, reliable, personal testimonials from your clients? Ask real people who have really used your products or services. I know, it's not comfortable to ask customers for reviews and not everyone feels comfortable giving a testimonial. Give your customers a chance to use your product before you ask them for their verdict.\n<h4>I\u2019ll Give You Some Examples Of How To Get Testimonials<\/h4>\n<ul>\n \t<li><strong>Newsletter<\/strong><\/li>\n<\/ul>\nCreate a\u00a0newsletter that will be sent out to every customer one week after they make a purchase. That kind of email should include a simple question: what do they think about your products or services. Before you publish any testimonial remember to ask for their permission to publish it on your website.\nDon't you think it's the best solution? You don't have to ask each client individually and you won\u2019t have to think about the best timing. You don't have to do almost anything. The emails will be sent automatically, and the testimonials will keep coming!\nIf you maintain a newsletter and have a list of subscribers, you may also reach out to them asking for reviews.\nIf you are not experienced with it, just Google \u201cemail automation\u201d and relevant results will come up. Or <a href=\"https:\/\/www.veonio.com\/contact\/\">contact us<\/a> and we will help you out.\n\nWe recommend you following websites which will work for your email campaigns:\n<ol>\n \t<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"nofollow noopener\">MailChimp\u00a0<\/a><\/li>\n \t<li><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"nofollow noopener\">HubSpot<\/a><\/li>\n \t<li><a href=\"https:\/\/www.wix.com\/shoutout\/email-marketing\" target=\"_blank\" rel=\"nofollow noopener\">WixShoutOut<\/a><\/li>\n \t<li><a href=\"https:\/\/www.zoho.com\/campaigns\/\" target=\"_blank\" rel=\"nofollow noopener\">Zoho Campaigns<\/a><\/li>\n \t<li><a href=\"https:\/\/elasticemail.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Elastic Email<\/a><\/li>\n \t<li><a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"nofollow noopener\">MailJet<\/a><\/li>\n \t<li><a href=\"https:\/\/www.benchmarkemail.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Benchmark<\/a><\/li>\n \t<li><a href=\"https:\/\/www.sendinblue.com\/\" target=\"_blank\" rel=\"nofollow noopener\">SendinBlue<\/a><\/li>\n \t<li><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"nofollow noopener\">MailerLite<\/a><\/li>\n \t<li><a href=\"https:\/\/nethunt.com\/\" target=\"_blank\" rel=\"nofollow noopener\">NetHunt<\/a><\/li>\n<\/ol>\n<ul>\n \t<li><strong>Exchange it for free product or service<\/strong><\/li>\n<\/ul>\nLet me explain that it\u2019s not bribing your customers into giving you positive reviews. You give customers something for free and in return, they should give you a reliable testimonial.\n\nThere are plenty of ways you can make this work. So, if you\u2019re just starting out your new company or you are a freelancer, you can offer your services for free or very cheaply. Next, you can ask them to give you a testimonial in return. Thanks to those positive testimonials your career should get a nice boost.\n<ul>\n \t<li><strong>Ask for opinion<\/strong><\/li>\n<\/ul>\nThere is a big difference between asking your clients to write an official statement that will then be published. It's much easier to ask them about their opinion. The explanation is very easy the opinion is easy to write with no commitment.\nAsk an open question, for example: \u201cCould you tell me what you liked about our new service?\u201d. And when they answer you, simply ask them for approval to publish their response on your website.\n<ul>\n \t<li><strong>Search for existing posts or messages<\/strong><\/li>\n<\/ul>\nUse inbox, Facebook or other social media. The chance you already have some testimonials is quite big. Remind yourself scrolling your inbox, Facebook posts or messages. You can possess many of them but you weren't\u00a0aware of that. Testimonials that come from Facebook looking more authentic because everyone knows it is public. The thing must have been good for them to say it in public. Take a screenshot of the comment and simply add to your website (remember to ask for the permission).\n<ul>\n \t<li><strong>Patiently wait for them<\/strong><\/li>\n<\/ul>\nIn the worst case, you can just wait for testimonials. And when you see someone says something nice or positive about your company and then take a screenshot of it.\n<h3>Place Testimonials In a Right Place<\/h3>\nLet's say you already own some positive testimonials. To convince your customers about your product or service you need to place testimonial in a sneaky place.\nTestimonials are there to dispel all doubts about your products or services that a client may have. Now, let\u2019s say you\u2019re offering awesome websites based on the Divi and Wordpress. Your client really wants it but he is concerned if it's not to difficult for him. He doesn't know the Divi plugin but websites built and based on Divi are are really beautiful. That\u2019s where you swoop in with testimonials praising your excellent and prompt customer support and simplicity of Divi!\nTo be more successful you have to try thinking like a customer, and address all doubts they may have about your services. Also, you\u2019ll have to find out at what point the doubts arise and which element of your sales page should be devoted to testimonials. You can try to do A\/B testing with various configurations or ask others opinion.\n<h3>Present Testimonials In The Most Efficient Way<\/h3>\nThe way you display testimonials has a huge influence on how they are seen. <a href=\"https:\/\/www.divithemeexamples.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Divi<\/a> has a testimonial module which lets you display an image, text of the testimonial, and its author\u2019s name and occupation. There is also an option to customize it in Divi to achieve a nice effect. The module is clear and simple, and it shows at the first sight that it contains testimonials. Using photo in testimonial gives you more credibility. But the logo of the company which uses your services is as good as the photo.","_et_gb_content_width":"","wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/posts\/36153"}],"collection":[{"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/comments?post=36153"}],"version-history":[{"count":0,"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/posts\/36153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/media\/36163"}],"wp:attachment":[{"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/media?parent=36153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/categories?post=36153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veonio.com\/wp-json\/wp\/v2\/tags?post=36153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}