{"id":32627,"date":"2018-02-22T10:49:12","date_gmt":"2018-02-22T09:49:12","guid":{"rendered":"http:\/\/www.veonio.com\/?p=32627"},"modified":"2019-08-09T12:37:25","modified_gmt":"2019-08-09T10:37:25","slug":"brutalist-web-design","status":"publish","type":"post","link":"https:\/\/www.veonio.com\/insights\/brutalist-web-design","title":{"rendered":"Where Did Brutalist Web Design Come From?"},"content":{"rendered":"\n

At the moment brutalism web design is a niche movement, but it has seen some mainstream attention. As this unconventional approach popularity grows, more retail brands are adopting brutalist techniques themselves. It\u2019s great for increasing conversions or in generating interest over a competitor\u2019s site that takes a more traditional route to web design.<\/p>\n\n\n\n

What is brutalist web design?<\/h2>\n\n\n\n

Brutalism looks like a very basic wireframe. You can think that someone didn’t finish his work or images must have been in the midst of filling in. But after a while, you\u2019ll find that this is indeed the design of the website and not a rudimentary.<\/p>\n\n\n\n

Where did the brutalist design come from?<\/h2>\n\n\n\n

The term \u201cbrutalism\u201d comes from Sweden, Britain, and France. Defined as a functional and raw (French b\u00e9ton brut) visual aesthetic. And that\u2019s exactly what brutalist design\u2013in architecture and on the web\u2013is at its core.
The name is borrowed from brutalist architecture, which features buildings with large blocks of exposed concrete, designers of these sites intentionally display pages that appear unpolished. This trend can be often uncomfortable for many audiences and users to interact with. But for others, this new style is seen by some to be a welcome response to generic design practices and conventions that typify many template-based websites.<\/p>\n\n\n\n

This is what it consists of:<\/p>\n\n\n\n