How to Modernize a Website Using Video Content


Author: VEONIO

March 09, 2018

Video content is a technique by which images and sound are used to convey brand messages to target recipients. Video content has become an important part of marketing because the video gets to people in a way that the words on the screen or computer screen just can not. Check these statistics:

  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text;
  • 40% of people will respond better to visual information than plain text.

Don`t be scared to start video content marketing because you think it’s too expensive, or too complicated. Think about the video content concept. By using video content, you can visualize stories. Video content doesn’t have to cost a fortune or take a long time to produce. What you need to get started on is simple and not expensive equipment.

It’s amazing how quickly video content marketing has evolved. You don’t need thousands of hundreds to create your own video content. With the advent of YouTube and cheap cameras, your small business can create inexpensive and effective videos contents to promote their products and services. You can record videos with any type of smart device – phone or tablet, and immediately publish the video to YouTube or another video sharing service.

By using video content, you can visualize stories. It provides a great place to carry out promotional campaigns, ideas and experimental video content, but also an emotionally resonant combination of sound, movement and visualization. It will help you to carry out a deeper, more satisfying relationship between your brand and its recipients.

Not sure about creating video content? Ask yourself if you will lose anything in your story. If the text version is well received, you can decide to stay in this kind of method. But when it’s not enough to get to the recipient you should consider creating video content. You can always ask for professional help.

Tips to get the most from video content investment:

If you want to see any returns on their investment here are some tips for making sure your offerings are as relevant, memorable, strategic, and purposeful as possible.

Invest in the process of video content, not to the product only:

Your video strategy should be considered part and parcel of your content marketing strategy. Before you decide to do it think about the video you want to play in your brand’s story, and what steps it will take to plot out, produce, position, and measure the performance of this content. Doing this ahead of time will help you make smarter decisions about which video projects will be worthy of the resources you have to spend.

Video Content Investment

End goal always in your mind

Every video you create should have:

  • a purpose;
  • a means of fulfilling it.

You can avoid falling into this trap when video equated with views rather than with actions taken after the views or other desirable changes in consumer behaviour. Include a call to action that directs viewers to take the next step on your designated path, as well as by creating a landing page that will guide their journey toward conversion.

Write a script to follow:

If you don’t want to get bogged down with your video content you shouldn’t use overly complex ideas, heavy jargon, or focusing on too many things all at once. Your video should communicate simply and brilliantly, remember these scripting guidelines:

  • make the video sound more natural;
  • speak, in short, concise sentences to emphasize key points. It makes it easier for your audience to grasp them;
  • avoid jargon;
  • read it out loud before you hit “record.” This gives you a sense of any words or phrases the speaker might be likely to stumble on.

When to post

When you use popular video distribution platforms you can help videos to get in front of a larger audience. Do not hesitate to use a platform like YouTube. The basic use of these services is free and their tools are usually easier.

Spy social media to get the audience

Knowing who your audience is, how and where they spend their time online and what channels they prefer, what tasks will help you choose social networks that offer the greatest potential for your viewers’ interest in your video.

Include a transcript

Search engines aren’t as adept at indexing video content as they are with text. Creating a full transcript of the copy included in your video helps you overcome this SEO shortfall.

Tag your work

Remember to add the appropriate tags, titles, and descriptions to the video content metadata. The collected videos will be linked to the target keywords and will make them indexed in order to find the right search engines.

Push videos to influencers, subscribers, fans, and followers:

Alert your audience that you have new video content for them. To check out take a screen capture of your videos (along with a link) and send an email to the members of your mailing list.  Encourage for requesting their feedback and ask them to help you spread the word.

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